- Wi-Fi free
- Best available rate
- Free upgrade
(if available upon arrival)
(if available upon arrival)
Hotel Kraft Firenze
Company name: ATESSA SRL
Headquarter: Via Solferino 2, 50123 Florence, Italy
P.IVA: 02306330487
Paid up share capital: € 12.000,00
REA N°: REA 514118
CIN: IT048017A1PB2F2VZF
NOT REFUNDABLE OFFER WITH BUFFET BREAKFAST, FREE WIFI AND 10% VAT INCLUDED.
Discover offer
NOT REFUNDABLE OFFER WITH BUFFET BREAKFAST, FREE WIFI AND 10% VAT INCLUDED.
Discover offer
This web site and the booking web page use technical cookies and, only with your prior consent, marketing cookies for targeted advertising and ads personalisation. To consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page. For further information, click here.
TECHNICAL COOKIES
Technical Cookies allow us to improve your navigation and to provide you with all the services offered by the Sites. In particular, the Sites use the following technical cookies:
| Name | Supplier | Description | Expiration |
| BNI_persistence | Blastness | Used to preserve the status of the user session when requesting the page by tracing the source server. | End of session |
| _crs_be_sessions | Blastness | Used to preserve user session state during page request. | End of session |
| _ga | This is provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gac | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gat | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gid | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _BL_GFC | Blastness | Creates a unique id for each user for the proper functioning of the site
| 30 days |
| _GoogleBooking | Blastness | Used to track the origin of the user in order to be able to charge Google Hotel Ads for any transaction resulting from a reservation. | 30 days |
| _Tripconnect | Blastness | Used to track the origin of the user in order to be able to charge TripAdvisor for any transaction resulting from a reservation. | 30 days |
| _adwords_ | Blastness | Used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation. | 30 days |
| _uetmsclkid | Microsoft | Provided by Microsoft and used to track the origin of the user in order to be able to attribute Microsoft Advertising for any transaction resulting from a reservation. https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151 | 30 days |
| _gcl_ha | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Hotel Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days |
MARKETING COOKIES
Marketing and profiling cookies allow us to analyze your online behavior to offer you targeted advertising based on your preferences:
| Name | Supplier | Description | Expiration |
| IDE | Double Click | Used by Google DoubleClick to register the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. https://policies.google.com/technologies/cookies?hl=en | 1 year |
| _adroll_fpc | Used to identify the user across visits and devices which is used by Google to offer third-party advertiser real-time bidding. For more information please refer to the link below: https://www.adrollgroup.com/en-GB/privacy. Data is used for targeted advertising. https://policies.google.com/technologies | 1 year | |
| _ar_v4 | Optimises Google Adsdisplay based on the users movement combined with various advertisers bids for displaying ads. For more information please refer to the link below: https://www.adrollgroup.com/en-GB/privacy. Data is used for targeted advertising. https://policies.google.com/technologies | 1 year | |
| Hotjar | Hotjar | Provided by Hotjar and used to let Hotjar know if that user is included in the sample that is used to generate Heatmaps, Funnels, Recordings, etc.. For more information please refer to the link below: https://www.hotjar.com/privacy/gdpr-compliance https://www.hotjar.com/privacy/gdpr-compliance | End of session |
| _fbp | Used by Facebook to provide a variety of advertising products as real-time offers from third-party advertisers. https://www.facebook.com/policy/cookies/ | 3 months | |
| MUID | Microsoft | This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151 | 2 years |
| __lcvc | Lead Champion | Lead Champion raccoglie ed analizza dati riferiti a persone giuridiche, per offrire un servizio Business Lead Generation e Marketing Business Intelligence che riconosce automaticamente il nome azienda e il profilo societario dei visitatori di un sito web. Fornisce contatti qualificati su cui operare con azioni di marketing mirato, migliorando il business e sostenendo le vendite delle aziende B2B. https://www.leadchampion.com/informativa-cookie/ | 30 days |
| _gcl_au | Enables us to understand how a user to our website uses the website by generating analytical data. https://policies.google.com/technologies | 90 days | |
| _gcl_aw | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 90 days |
The following websites (hereinafter, “Sites”)
The provision of data, with the exception of those told through technical cookies, is optional.
3. HOW TO CONTROL AND DELETE COOKIES
You can authorize the use of different categories of cookies through the Banner. In particular, to consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, change your selections or access the "cookie information" details, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page.
You may also deactivate cookies at any time by manually changing your browser configuration and following the instructions in the cookie manager's policy.
How to disable Cookies (if you disable technical Cookies you may not be able to use some features of the Sites):
If you are using a web browser that is not listed above, please refer to your browser's documentation or online help for more information. We would also like to point out that the Owner acts merely as a technical intermediary for the links contained in this document and cannot assume any responsibility in the event of any change.
You will find more information on Cookies, including how you can understand what Cookies have set on your device, and how you can manage and delete them, by accessing the following link www.aboutcookies.org.
For more information on the use of personal data by Google, access the following link: https://policies.google.com/technologies/partner-sites.
For information on: means of processing of your personal data, recipient of your personal data, your right and how to exercise them, identity and contact details of data controller and of the data protection officer, where appointed, or for any other information on the processing of your personal data, please read our Privacy Policy here.
4. OTHER TOOLS IMPLEMENTED ON WEBSITES
Other tools may be implemented on the Sites in the form of APIs, the use of which involves the processing of personal data (e.g. Google Fonts, Adobe Fonts or Font Awesome) and is necessary for the proper functioning of the Sites. The use of these tools is carried out in compliance with the principles on the protection of personal data and their installation is subject to consent in the same form and manner as cookies where their purpose is to track and monitor the user's online behaviour for purposes other than the provision of Sites